groceries

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    Pricing in the ‘I don’t think about you’ plan

    ByJustin Jest

    He said the quiet part out loud—(allegedly) “I don’t think about Americans’ financial situation.” Cool. The receipt gets a microphone anyway: RENT $2,100/month, GROCERIES UP AGAIN, GAS 4.89/10… KEEP CLIMBING.

    Your struggle is not his priority, apparently—until “WORK HARD. STILL FALLING BEHIND.” shows up like a recurring meeting he never attends. Billionaire logic: “not thinking” is just priority theater with autopay, and the numbers still invoice you the moment you try to live.

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    The Price Pivot

    ByJustin Jest

    The joke is the pivot: sell Americans on cheaper groceries, then grin like the markup was the master plan all along. That’s not an economic policy; that’s a checkout-line confidence scam with a flag pin on it. Promise the pain goes away, then applaud when the pain gets a press team.

    Justin Jest has seen this movie in a billionaires’ newsroom with the lights off and the coffee gone feral. The ordinary shopper still has to choose between milk and manners, while the power brokers call the higher bill a sign of strength. If your affordability pitch turns into “be grateful for the receipt,” the only thing that came down was your honesty.

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