Patriotic Branding

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    America First* — Some Companies More Than Others (Dell Deal Edition)

    “America First*” sounds like a flag-waving promise, until the prize looks suspiciously like a Dell stock certificate and the whole ceremony is just “big beautiful deals” in uniform. The military seal is for the vibe; the framed company paperwork is for the benefit. It’s patriotic branding doing what it always does: dressing up favoritism so regular people clap at ceremony math while the checkbook gets handed to the donor-class-adjacent winner.

    That’s the pattern I can’t unsee: the terms aren’t for you, they’re for the platform/contract-holder—your role is to be the audience, not the decision-maker. Call it “America First*,” but it reads like an escape clause—some companies more than others—wrapped in a flag so nobody asks who actually cashes out and who gets the invoice. I’m not buying the seal; I’m reading the Terms of Surrender.

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